[Illustration by Fredik Walloe via Flickr & CC 2.0]
A few days ago, I posted Part 1 of an informal guide to rocking interviews with journalists about your science. That post covers what to do before an interview; this post focuses on the During and the After.
Step 5: Invite Co-Authors Along.
[Photo via UBC Learning Commons on Flickr & CC 2.0]
Science writers know that grad students and post-docs carry out most of the experiments, not lab leaders–aka “Primary Investigators” aka “The Profs Who Do the Paperwork, Presenting, and Mentoring” aka “Boss Scientists”.
If you are a lab leader, looping in key co-authors is not just good manners; it shows that you’re giving credit where credit is due.
Not to mention that the post-docs and grad students who carry out the bulk of the experiments may have some cool stories of their own to share.
Step 6: Be a Good Listener.
[Photo by Britt Reints via Flickr & CC 2.0]
Scientist-journalist interviews start off like any other conversation, with a quick “Hi! How are you?” and confirmation that you’ve got the right person on the phone. A journalistic interview is just a conversation, except for the fact that both parties have very specific goals.